A couple of weeks before Christmas I attended the Primark SS15 Press Day, and what a delight it turned out to be. I adore Primark and I can confess that the majority of my wardrobe is bought from there. Many people are surprised with what I find in-store, as I must admit, sometimes it takes a lot of foraging to find those ultimate gem pieces, but Instagram and YouTube hauls are a pretty great way to start. I think I am quite Primark-savvy, without increasing the size of my head, I do find some great staple pieces. I used to run around store like a kid in Willy Wonker's chocolate factory, buying anything that caught my eye because it was cheap, and those things just became disposable because they didn't have longevity, or turned out to be pieces I didn't really like and just bought for the sake of buying. Now, Primark isn't as cheap as it used to be so I have to really descipher a purchase. Will it fit in my wardrobe? Is it good quality? Will it go out with the next fashion fad? All those kind of things. Each season, Primark goes from strength to strength and the SS15 collection continues the pattern. The collection really hones in on my favourite colour palettes: virgin whites, statement monochrome and sugary sweet, good enough to eat pastels, all adorning both structured and soft silhouettes with a bit of neoprene thrown in for good measure. Co-ords are still prominent too, which is always fabulous for those hot enough to pull them off (sadly, not me). For accessories, designs infuse metallics, candy stripes and Miami-strip inspired graphics, alongside on-trend footwear styles, including: chunky flatforms, bold floral sandals, sporty flats and sophisticated sandal/boot hybrids. Homeware is just fun, fun , fun! We're talking palm tree bed sheets, pineapple candles and hot pink flamingo cushions, as well as pastel, muted geometric prints and cosy complimenting throws. The PS Beauty collection is constantly adapting, with pretty candy shades for every inch of your face. Quick tip: the make-up brushes are also pretty good, so I urge you to pick a few of them up if you ever find yourself in the beauty aisles (let's not kid ourselves here, you're going there tomorrow right?). The best thing about Primark? There is something for everyone at unbeatable prices, so you really can't go wrong and being Primark-savvy is quite easy to be. OK, I think I will wrap this up now in fear of starting to sound like a walking, talking Argos commercial. Please link me any Primark hauls you've done recently, they're my favs to watch/read.
* a couple of these photos were stolen from Primark's account of the day, linked above.