I am not usually one that gravitates towards the mascara isle, they very rarely excite me due to my ridiculously short, uncurly lashes. I am always left especially dubious over a new mascara's claims because I have tried too many that say they will do X to my lashes, however just don't perform. Like a lot of things in make-up, I feel that you can only enhance a good base. Foundation, for example - If you don't have a great skincare routine to prep the skin, make-up will not sit as nicely. I have the same theory with mascara: if you're not granted with a decent set of lashes, then mascara can't magically transform them into long, volumised, fluttery little flirters. The latest mascara I was using from BD Trade Secrets was pretty good, ultimately inspiring me to try a few other new mascaras to give them a fair chance before repurchasing. I have chosen four, which are a mixture of drugstore and higher end, to give my opinions on and see if they lived up to their claim.
L'Oréal Miss Manga Punky (£7.99) - Now, I long wanted to see what the fuss was about with the original, but I just didn't get around to it. After a recent trip to the L'Oréal counter I discovered there was an offer on for two products for £12, thus It didn't take much persuading before I had this, and a few others gripped in my hand. First impressions of this were great, and the more I used it, the more I loved the effect it gave my lashes. It's meant to provide lashes with a lot of volume -punky, spidery volume- and it does just that. The small bristles pick up a lot of product and I expected it to be clumpy, like the product is intended, but I think it looks better than clumpy - yes, it looks punky and dramatic but my lashes are still very much separated. I like it a lot and will happily re-purchase.
Givenchy Phenomen'Eyes (£23)* - When I first heard about this I was very excited. I thought it was a genius idea - designing a spherical brush that catches every lash, however small, from the root - and I guess in a way it is. I do like this mascara, but it takes me a lot of time to perfect my lashes, so it's not one to reach for hastily during the spare five minutes you have to do your make-up in the morning. It is also not one for public transport, so make note. I tend to use this more at the weekend, I like how it makes my lashes look once curled with eyelash curlers.
Covergirl Flamed Out Mascara ($6) - This is probably the most disappointing one of the group, which is annoying because it's not like I can readily access the brand to try another kind. My housemate kindly brought this back from Canada for me after always hearing such great things about the Covergirl mascaras. Maybe this one just wasn't for me, but it promised curl and volume, and all I got was the product all over my lids. I find the brush extremely difficult to work with as it is quite large, which is a shame as I was drawn to the 'unique wire brush' description. I guess this mascara will do for every day when I just want something basic and it's affordable, so that's ok. You win some, you lose some.
Benefit Rollerlash (full size £19.50) - Oh my, hasn't this taken the beauty world by storm? As someone who isn't the biggest fan of the they're real! mascara, I couldn't wait to get my mitts on this. I think everyone wishes to emulate a 1950's women (no? just me?) so the whole campaign surrounding this launch was right up my street. As I mentioned previously, my lashes aren't in tip top condition and I have deep set eyes, so I need something to give me curl more than volume. This really does work wonders at gripping each lash and rolling them upwards, separating as it goes. The only thing is, I do prefer to use these with an eye lash curler as well, although it's not totally necessary as it provides a decent lift on its own. I love this mascara for natural make-up days and cannot wait to purchase the full size. If I want a little more volume, I will just use another product on top for a second coat. I've heard the new Maybelline Sensational may be a slight dupe for this too, so may pick that up on my next trip to Boots.
Any mascara recommendations? Tarte Gifted is next on my list.