For SS15, the KISS line will comprise 10 highly pigmented shades, and from what I have spotted so far, they've chosen well. I have the KISStick in Toxic Kiss (£7)*, which is a bright, cool-toned neon pink (not dissimilar to MAC's Girl About Town). The formula is said to be nourishing and moisture enriched, however on initial application I did find it a little bit chalky, but after layering and warming the formula up, it became more creamy. I must say though, I really do love the pigmentation, it's amazing and long-lasting too. The lipstick was really easy to apply and didn't pull on the lips, and I guess the only slight downfall for me is the scent: it is kind of a plastic-ish vanilla smell, but this is only really when you're applying, not when it's on the lips so it's bearable.
I am really excited to see the other shades in the range and see what the brand does next in terms of product expansion, but I guess you'll have to watch this space! The collection of 10 KISSticks will be available on 22 April via the website.