The GENEU experience offers a DNA saliva-swab, testing for two genes important in determining the ageing process - collagen breakdown and antioxidant protection, alongside a lifestyle survey. The results are processed in the brand’s lab to provide you with a personalised set of serums. Samples collected before 2.30pm will be processed the same day, which is an impressive turnaround.
Now it goes down hill a little, as my COL M gene (collagen) didn’t come back with as strong results. As many of us are aware, collagen keeps skin firm, supple and youthful, but with age its production decreases and collagenase enzymes degrade collagen within the skin. My profile revealed that I am genetically predisposed to the breakdown collagen at a moderate rate, and combined with my higher risk lifestyle, it suggests that my skin is likely to experience premature loss of firmness and the formation of facial wrinkles. Basically I lose collagen faster than I produce it so I need all the help I can get in this area. As I naturally age, it will be important for me to enhance my natural collagen products and support and optimise my skin’s function to minimise collagen breakdown.
So, what you’re all asking me, the price? Well, DNA testing and personalised skincare doesn’t come cheap, but as I look at it, you’re paying for science, good quality ingredients and advanced technologies. Of course, naturally, this is out of my budget, but if I had the money? I would totally invest, purely for the fact that I find having a DNA test really interesting. The GENEU DNA and Lifestyle Test is £89, and GENEU serum packages start from £200. I also read somewhere that the £89 test is redeemable against serums!